No matter what industry or market you operate in nor product or service you offer, a loyal customer is a loyal customer! These people are your number 1 fans and will offer exponential value to your business both through their lifetime interaction with your business, as well as how they will champion your brand in their communities…
No matter what business you are in, these customers should be your goal!
Opportunities are Everywhere!
As there are increasingly more channels for consumers to voice both their expectations and their experiences, there becomes a greater and greater opportunity to exceed these expectations and earn credibility, respect, and loyalty!
Whether it is listening via social media channels to your “target market’s” sub-par experience with a competitor, or picking up on potential expectations through a face to face interaction, consumers are more and more frequently giving organizations the chance to exceed expectations! And while some companies may think that they don’t need to go out of their way to provide service above and beyond what is required, this is exactly what it takes to create a loyal customer!
Who do you Champion? Why?
Try this– think about a business that you would consider yourself loyal to, or a champion of… What have they done to create this connection with you? My guess is that they have somehow gone above and beyond the status-quo and created a superior experience because of it!
The Challenge
So,
My challenge to you is to keep your eyes and ears open to the opportunities that your customers (or potential customers, OR competitors customers!) are giving you to exceed their expectations… And then exceed them at every turn! If you are skeptical, try this with one customer and one specific opportunity and see what kind of feedback you will get!
Your Turn!
- Have you had a positive (or negative) experience in exceeding your customers expectations?
- Do you believe that there is value in a loyal customer?
- And, what do you believe are the keys to earning this loyalty?
